As a mathematics teacher with a flair for art, I was always drawn to symmetrical lines, aesthetic curves, and mathematically perfect circles.

During the lockdown, I turned to art as a way to express myself and in that process, Viink was born.

It began with a simple vision: to create a space where every inner artist could express themselves freely, without judgement or bias.

I thrive in chaos, fixing what’s broken, streamlining ops, and keeping things moving. From chasing shipments to managing suppliers, I build systems that work.

Once stable, I switch to growth: testing bold ads, tweaking funnels, and maximizing ROI.

Off-duty (sort of), I’m a data junkie - obsessed with patterns in business. It’s organized mayhem, driven by systems, sarcasm, and minimal sleep.

As Director of Photography, I lead the entire visual process, from pre-production planning to final edits. I shape mood, lighting, and tone to ensure every frame reflects our brand’s identity with consistency and impact.

It’s more than just capturing images, it’s about crafting a visual language that defines how ViinkWear is seen and remembered.

Part visionary, part wordsmith, could call me the enigmatic force behind Viinkwear's voice.

My desk is curious with orchestrating campaigns that speak directly to you subconscious, strategizing mood boards and curate copies that convert chaos into content that captivates, it's about building a brand and shaping my team that resonates and lasts.

At Viinkwear, I’m the behind-the- scenes ninja—fixing lights, running errands, packing orders, and having them ready just in time for the delivery guy to swoop in.

I keep the workspace in check, make sure the team’s got their head cool as a cucumber, and learn something new from them every single day. Chaos manager by day, curious learner always!

I’m the in house Panther and Chief Meow Officer. I sleep through the meetings but never miss a photoshoot and keep the lizards out from bothering my mates. I could keep going, meow meow meow…