Studio fits, launch drops, and everything in between — straight from our lens.
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மெட்ராஸ்
Made in Madras
THE Safron Concept
Kishmished
Hamerred 49
Mechologue
Arty Stree
SRI
MR.U
Ink Patch
ijin
YAMA
SRI
akkash
lbot
The Labels We Live By
Distinct voices. One rhythm. Explore the signature styles behind each of our four labels.
AAKASA
(Ah-KA-sah)
Made to last, durable techwear designed for all terrains, to explore and implore with style and functionality.
ELEMENTAL
(El-uh-MEN-tuhl)
Simplicity and timelessly in style with Back to Basics. Redefines everyday comfort while staying effortlessly in Style.
KARAGHA
(Kurh-guh-A)
Redefining workwear with effotless sophistication, that seamlessly transition from work to leisure.
NUE BEAT
(Nu-beet)
Collaboration and exploration with artist to bring out unique printed designs within distinctive Indian culture.
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Every drop moves to a rhythm. Raw, bold, and born from the streets.
Tune into the playlist that fuels our fits.
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Designed to the beat
Mind Behind the Movement
Vikram Balaji
Founder & Creative Director
Designer. Curator. Creator.
Vikram Balaji, better known as YAMA, built this label from the ground up, blending his love for music, culture, and identity into every piece..
What started as a personal pursuit now moves through the streets, worn by those who walk to their own rhythm.
YAMA leads not just with style but with vision, crafting a space where expression meets intention.