About Us

A creative foundry redefining contemporary style by blending global range with Indian heritage. Relaunching ourself on a journey to celebrate the essence of Indian silhouettes, infusing traditional craftsmanship with modern aesthetics.  

Designed to honor cultural roots while ensuring versatility for the modern wardrobe. From timeless fabrics to contemporary cuts inspired by India’s rich textile legacy. Every piece embodies comfort, and individuality. Our commitment remains unwavering to craft fashion that tells a story, respects heritage, and redefines everyday elegance.

Our mission is to shape Indian fashion to what it can be…

The Labels We Live By

Distinct voices. One rhythm. Explore the signature styles behind each of our four labels.

AAKASA

(Ah-KAA-sah)

Made to last, durable techwear designed for all terrains, to explore and implore with style and functionality.

ELEMENTAL

(El-uh-MEN-tuhl)

Simplicity and timelessly in style with Back to Basic theme. Redefines everyday comfort while staying effortlessly in Style.

KARAGHA

(Kuh-RAH-guh)

Redefining workwear with effotless sophistication, that seamlessly transition from work to leisure.

NUE BEAT

(Nu-Beet)

Collaboration and exploration with artist to bring out unique printed designs within distinctive Indian culture

Meet the Crew

The minds behind the madness, a tight-knit team of creators, each bringing their own rhythm, style, and story to the table.

Vikram Balaji 

Founder/Creative Director

As a mathematics teacher with a flair for art, I was always drawn to symmetrical lines, aesthetic curves, and mathematically perfect circles.

During the lockdown, I turned to art as a way to express myself and in that process, Viink was born.

It began with a simple vision: to create a space where every inner artist could express themselves freely, without judgement or bias.

Gandhiram Ravichandran 

Chief Operating Officer

I thrive in chaos, fixing what’s broken, streamlining ops, and keeping things moving. From chasing shipments to managing suppliers, I build systems that work.

Once stable, I switch to growth: testing bold ads, tweaking funnels, and maximizing ROI.  

Off-duty (sort of), I’m a data junkie—obsessed with patterns in business. It’s organized mayhem, driven by systems, sarcasm, and minimal sleep.

Rishikesh Swaminathan

Director of Photography

As Director of Photography, I lead the entire visual process, from pre-production planning to final edits. I shape mood, lighting, and tone to ensure every frame reflects our brand’s identity with consistency and impact. 

It’s more than just capturing images, it’s about crafting a visual language that defines how ViinkWear is seen and remembered.

Ferdina Ferno  

Copywriter/Media Manager

Part visionary, part wordsmith, could call me the enigmatic force behind Viinkwear’s voice.

My desk is curious with orchestrating campaigns that speak directly to you subconscious, stratergising mood boards and curate copies that convert choas into content that captivates,

I also lead charge in engaging with our community and translate brand identity into wardrobe expressions. I wear hats, but each role is driven by the same goal.

Dinesh  

Fulfilment Manager

At Viinkwear, I’m the behind-the-scenes ninja adjusting setups, sorting last-minute snags, and having everything lined up just in time for anything that comes our way.I keep the workspace in check, make sure the team’s got their head cool as a cucumber, and learn something new from them every single day. Chaos manager by day, curious learner always!

KALI

Chief Emotional Support Officer

I’m the in house Panther and Chief Meow Officer. I sleep through the meetings but never miss a photoshoot and keep the lizards out from bothering my mates. I could keep going, meow meow meow…