Gaya is Live
Co-Ord’s tailored with Rip-stop fabric with utility pockets designed by infusing tech wear and streetstyle
SHOP THE LOOK
Made in Madras
The Safron Concept
Kishmished
Hamerred 49
Mechologue
Arty Stree
Sri
MR.U
Ink Patch
ijin
Yama
Khushi
akkash
lbot
Boom Buvi
Nandigram
vaishnavi
Batzratz
The Safron Concept
Kishmished
Hamerred 49
Mechologue
Arty Stree
Sri
MR.U
Ink Patch
ijin
Yama
Khushi
akkash
lbot
Boom Buvi
Nandigram
vaishnavi
Batzratz
The Labels We Live By
Distinct voices. One rhythm. Explore the signature styles behind each of our four labels.
AAKASA
Made to last, durable techwear designed for all terrains, to explore and implore with style and functionality.
ELEMENTAL
Simplicity and timelessly in style with B2B (Back to Basic theme). Redefines everyday comfort while staying effortlessly in Style.
KARAGHA
Redefining workwear with effortless sophistication, that seamlessly transition from work to leisure.
NUE BEAT
Collaboration and exploration with artist to bring out unique printed designs within distinctive Indian culture
Shop by Collection
Pick your vibe, we’ve got fits for every beat
KARAGHA
New Drop
Offer Corner
ELEMENTAL
ELEMENTAL
ELEMENTAL
The Sound of Viink
Every drop moves to a rhythm. Raw, bold, and born from the streets. Tune into the playlist that fuels our fits.
Kommunity
Studio fits, launch drops, and everything in between — straight from our lens.
Mind Behind the Movement
Designer. Curator. Creator.
What started as a personal pursuit now moves through the streets, worn by those who walk to their own rhythm.
YAMA leads not just with style but with vision, crafting a space where expression meets intention.
Vikram Balaji
Founder & Creative Director